Since the time Google made the changes in Ad look , the on site Advertise on this website link has been removed from the Ad block it self

Now we can create a separate link on our website and create one landing page per account , which we can customize to show to our advertisers

Detailed instructions on configuring the landing pages you can read Adsense help section .

Major advantage which we shall be having from these two changes shall be

• Ads can be now made much more integral part of content of website
• Using the Advertise on this website link and landing page we can use Google Auction system for getting advertisers for our website and Google will show up best and highest paying combination ads onto our website