With Recent updation of Quality scores for keywords and considering lot of other factors like landing page quality , ad text relevance , CTR there has been so much un ease ness in the Adwords users.

To make sure that you always pay less and within your ROI limits we have to refresh our Adwords accounts , the system is no longer same and way the ads and CPC is decided has changed a lot

Here are few factors which we should keep in mind while making new Ad

• Try to keep only 5-8 keywords which are tightly meshed with each other in the same ad group
• Write a neat copy of Ad text which is relevant to just and just those set of keywords , dont copy and paste same ad for all your keyword campaigns
• Make custom landing pages for these sets of keywords

 Now the CPC and ranking of ads is decided by Ad text relevancy , Keywords relevancy , and Landing page . So all these three must be in total harmony with each other to make sure you pay the least price to get clicks and customers